Idolatory Ratio
Benjamin Portas
15 Feb–25 Mar 2017
Idolatry Ratio looks at our relationship with the lexicon of consumerism - promoting products and painfully familiar brand narratives through a simulated space. We exist with an inflated eagerness to engage in ideals, life practices, and the pursuit of value through the instruction of commercialism. Meaning and desire is processed, augmented and repeated. Scenes display fragmented brand icons, blurred with fictitious product predictions. These scenes may be our current distorted view of excess information and compounded aesthetics, or a future study of artefacts detached from creator and original intent.
This program takes place on the land of the Wurundjeri people of the Kulin Nation. We recognise that sovereignty was never ceded - this land is stolen land. We pay respects to Wurundjeri Elders, past, present and emerging, to the Elders from other communities and to any other Aboriginal or Torres Strait Islanders who might encounter or participate in the program.
Benjamin Portas (Australia, 1979) is a Melbourne based, multidisciplinary visual artist with a focus on motion and video. His recent works seek a simulated reality through the use of digital animation and analogue processors.
